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Kloppers – Retail to E-tail Success Story

Kloppers was established in 1967 as a department store in Bloemfontein. It had a wide range of products at discounted prices, and has always been renowned for their expert advice and friendly service. Their no-compromise approach to customer satisfaction, saw them growing from strength to strength, and today they have multiple branches across South Africa.

About 4 years ago (end of 2014) Kloppers embarked on the journey to switch on e-commerce as a new sales channel. Upon reviewing their site, it becomes evident that they managed to keep to their core values and focus on the customer.

The site is user friendly and offers over 10 000 stocked products to the customer that is looking for variety and quick delivery. Kloppers offers good promotions and obviously have a whole bunch of handy integrations like to add a gift registry and check the validity of your TV licence if you want to buy a new television.

With the customer-centric approach translated into their online offering, is bound to become one of the major players in the South African e-commerce space.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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