The online shopping landscape continues to change and everybody is looking for that competitive edge that will give them the advantage over their competitors. Even if it’s just for a couple of months at least.
The effect of the always-connected Millennial generation making their presence truly felt in the online shopping space, companies are jumping higher and faster than before to ensure they keep them interested.
Here are three interesting trends companies should take note of, not just to keep the Millennials interested, but will benefit all their other shoppers too.
Webrooming vs Showrooming
Everyone knows what a showroom is, however, you might have done webrooming before, without even knowing it. Webrooming refers to the shopping process that starts with online browsing and research, and ends with a transaction taking place in-store. Showrooming in contrast, starts in-store and ends with the transaction being done online.
What is interesting about Webrooming is that has become a popular trend among Baby Boomers, Gen Xs, Millennials and Gen Zs. It is only with Gen Zs where Showrooming is still more popular than Webrooming by a mere 5%.
Rise of the Bot!
48% of consumers would rather connect with a company via live chat than any other mean of contact according to HubSpot’s report of 2017. More interesting to e-commerce companies that want to stay ahead of the pack, is that 27% of consumers would buy a basic item through a Chatbot according to the Drift report of 2018. Statistics about the adoption of Chatbots show us that people don’t mind if they are chatting to a real person or not, as long as they are getting the help then need, and they get helped instantaneously.
Visual and Voice Search
Although visual search is still predominantly the way consumers find what they are looking for, voice search is gaining ground fast. With almost 40% of e-commerce revenue generated from mobile devices, users are starting to use the features these devices have, like voice assistants and commands. In 2018, 20% of Google searches on mobile devices were voice searches. Companies that optimise their online shops for voice search will definitely take a big step in the right direction based on the pace that this feature is being adopted.
Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!