You are here
Home > Insights > Warning! Mobile Advertising can cause serious damage to your online shops’ health!

Warning! Mobile Advertising can cause serious damage to your online shops’ health!

Mobile Advertising
Avoid the pitfalls of mobile advertising to protect your online shop

If you don’t believe that, maybe you will believe the more than 615 Million people that has Adblock on their devices. Adblock usage grows over 20% year on year, so you can be assured that there is an issue with mobile advertising.

Although the mobile advertising industry is growing phenomenally, the clear indicator that advertisers are missing the mark can be seen in the growing popularity of the Adblocker on mobile devices.

So am I saying mobile advertising should be avoided? No, but getting it right is tricky. People find mobile advertising intrusive and retarketing/remarketing creepy. People are not collectively opposing any form of mobile advertising, and there are good research to show that advertising acceptance can increase if there are some real thought and consideration put into the content thereof. If you treat mobile advertising as a check-box exercise however, you will be punished!

Here are some tips for your mobile advertising strategy that will improve your campaign:

  • Don’t use pop-up advertising
  • Don’t use auto-play for videos
  • Don’t make ugly ads
  • Don’t mislead users with ads
  • Don’t hide the ‘Close’ button on your ads. The user wants to close your ad, don’t play ‘find the x’ with them.
  • Apply logic with your retargeting, don’t just bluntly follow them around everywhere like a stalker.

Here is a list of the most unpopular advertising categories ranked by “most hated” as voted for during the survey. It’s a good start to avoid these when developing your advertising strategy:

  • Telemarketing Calls (81%)
  • Pop-up online advertisements (70%)
  • Auto-playing online video advertisements (51%)
  • Direct mail ads or promotions (48%)

Bad online advertising can cause serious representational damage to a brand. Pay attention to ensure quality and relevant content, and avoid being intrusive, shoppers and browsers will punish you if you don’t.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

Please follow and like us:
error

17 thoughts on “Warning! Mobile Advertising can cause serious damage to your online shops’ health!

  1. Thank you, I have just been searching for information about this subject for ages and yours is the greatest I’ve discovered till now. But, what about the bottom line? Are you sure about the source?

  2. Hello, i think that i noticed you visited my website so i got here to “go back the choose”.I’m trying to in finding issues to enhance my website!I suppose its adequate to use some of your ideas!!

  3. Hiya very nice blog!! Guy .. Excellent .. Wonderful .. I’ll bookmark your blog and take the feeds additionallyKI’m satisfied to search out numerous useful information right here in the put up, we want develop extra techniques on this regard, thank you for sharing. . . . . .

  4. I’ve been surfing online more than 3 hours these days, but I never found any fascinating article like yours. It is lovely price sufficient for me. Personally, if all web owners and bloggers made good content material as you did, the web can be a lot more helpful than ever before. “I think that maybe if women and children were in charge we would get somewhere.” by James Grover Thurber.

  5. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  6. This is very fascinating, You’re an excessively skilled blogger. I have joined your feed and look ahead to searching for extra of your fantastic post. Additionally, I’ve shared your site in my social networks!

  7. We absolutely love your blog and find the majority of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content available for you? I wouldn’t mind creating a post or elaborating on a lot of the subjects you write about here. Again, awesome website!

Leave a Reply

Top
error

Found this useful? Please tell others!