You are here
Home > B2B > Augmented Reality to change the face of B2B E-commerce

Augmented Reality to change the face of B2B E-commerce

AR in B2B E-commerce
Augmented Reality is set to change the face of B2B E-commerce.

Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to prospective buyers. The advantages of this new shift towards futuristic technology are quite profound!

  • Reducing the costs of samples. Providing samples are one of ten a major expense and a logistical nightmare for manufacturers and suppliers. By having AR and 3D images available, the need for product samples decrease.
  • It improves the sales representatives ability to sell. Combining e-commerce with AR makes the sales reps’ job easier by showcasing a product, its features, applications and pricing all on one platform, and ending off the meeting with an electronic transaction.
  • It makes self-service research more efficient and accurate which in turn gets the buyer to place an order quicker. Gone are the days where buyers have to wait for Reps to send or deliver samples or waiting for weeks to get an appointment time that works for both parties. Research is done at the buyers’ convenience, and approval processes are sped up accordingly.
  • It reduces the impact on the environment. Consider the implications of a singular meeting by a sales rep to deliver a sample and discuss the product; Manufacturing energy omissions of producing the sample, fuel consumed and gas emissions on they way over to the customer and back, electricity used to offer the representative some coffee (if that still happens), paper used to provide the customer with a product brochure, and and and…

With the existing technology today, you are able to add 3D to your existing product pages with no additional apps required. This allows shoppers to rotate and scale products. AR takes it a step further an allows customers to visualise and ‘try-out’ products in a richer experience. These types of features are already integrated with some large e-commerce platforms like Magento, Shopify, BigCommerce and Salesforce Commerce Cloud.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

Please follow and like us:
error

105 thoughts on “Augmented Reality to change the face of B2B E-commerce

  1. I do love the way you have presented this particular difficulty plus it does supply me a lot of fodder for thought. Nevertheless, from what I have witnessed, I really hope as other responses stack on that men and women continue to be on issue and not embark on a tirade of some other news of the day. Still, thank you for this excellent point and while I do not go along with it in totality, I respect the viewpoint.

  2. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossips and net and this is really frustrating. A good blog with interesting content, that is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can not find it.

  3. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  4. I used to be suggested this web site by way of my cousin. I am not certain whether or not this post is written by means of him as no one else recognise such certain about my problem. You are amazing! Thanks!

  5. What¦s Happening i am new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I’m hoping to contribute & assist different users like its aided me. Great job.

  6. I?¦ve been exploring for a little bit for any high quality articles or weblog posts on this kind of space . Exploring in Yahoo I eventually stumbled upon this website. Studying this information So i?¦m glad to convey that I have a very excellent uncanny feeling I found out just what I needed. I such a lot indubitably will make sure to don?¦t overlook this website and give it a glance on a relentless basis.

  7. I am writing to make you know what a incredible experience our princess gained viewing your web page. She figured out some details, which include what it is like to have an incredible helping mindset to make a number of people easily learn a number of extremely tough matters. You actually did more than our own expectations. Many thanks for displaying the insightful, healthy, edifying as well as cool tips on your topic to Julie.

  8. After study a number of of the weblog posts in your website now, and I truly like your method of blogging. I bookmarked it to my bookmark web site listing and can be checking back soon. Pls try my website as properly and let me know what you think.

  9. I simply want to say I am all new to blogs and really liked you’re page. Probably I’m planning to bookmark your blog post . You really have impressive article content. Kudos for sharing your web-site.

  10. Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is important and everything.
    Nevertheless imagine if you added some great graphics or video clips to give
    your posts more, “pop”! Your content is excellent but with pics and video clips, this website could undeniably be one of the most beneficial in its field.
    Excellent blog!

  11. I intended to compose you this little word to be able to thank you as before for all the lovely tricks you’ve shown on this page. This has been certainly shockingly open-handed of you to give openly all that a number of people could possibly have made available for an e-book in order to make some bucks for themselves, most importantly given that you might well have done it in the event you decided. Those inspiring ideas as well acted as the fantastic way to be certain that the rest have the same interest much like my personal own to find out good deal more in regard to this matter. I know there are some more enjoyable opportunities in the future for many who scan your blog.

Leave a Reply

Top
error

Found this useful? Please tell others!