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How to use Google Shopping Feed to maximize online sales

The Google Shopping Feed can improve your online sales if you use it correctly. Every online shop wants to sell more and make more money while trying to keep costs down. The Google Shopping Feed has proven to be a great way for e-commerce shops to promote their products, however, like

Most important content for B2B e-commerce

B2B e-commerce is growing quickly, here is the most important content to feature. B2B e-commerce is growing at a frantic pace among manufacturers, wholesalers and distributors across various product categories. The trends also indicates that most products will be sold by a mobile-first transaction, so more and more B2B companies are

Online shops can predict the future! Here’s how…

It's an eerie thought, but humans are predictable to machines. Scientists have known for ages that every action has a reaction, and over the years, people have used this on multiple levels to influence behaviour. When it comes to online shopping, we have seen an accelerated pace of predictive science being

Top 5 e-commerce platforms of 2019

The top e-commerce platforms of 2019 based on usage. E-commerce platforms are quite an integral part to consider when launching your own online shop. Although popularity isn't really anything to go by when making your decision, it's good to consider what most companies are using when building their online shops. There

Which Marketplace is best for your product category?

Which Marketplace is best for your Category? When competing for buyers attention on a marketplace, it helps to know how shoppers are buying on each of them. In this segment, you can review the marketplace performance by category according to The State of Ecommerce - 2019 Report Category Clothing & Accessories Beauty Baby Products Home &

E-commerce in Africa – The infamous Last Mile

How will companies solve the logistical nightmare of the infamous "Last Mile" in Africa? The United Nations Conference on Trade and Development ranked 44 African countries on their 'readiness' for e-commerce. This is based on 4 major criteria which include bank or mobile money account penetration, internet usage, availability of internet

Marketplaces – To sell or not to sell?

The online marketplace can be daunting place especially for sellers. This is even more true for manufacturers, distributors and wholesalers. Some companies sells only through marketplaces like Amazon, eBay and Allibaba, others sell only through their own online portals, and some use a hybrid approach. How do you decide which

Manufacturers are turning to e-commerce

E-commerce is becoming increasingly popular among Manufacturers Looking at trends from the established markets, manufacturers are excelling the spend on e-commerce projects. According to the B2B E-commerce report, 79% of all manufacturers indicated that they will spend more on e-commerce than previously. This ads up to a massive 10% increase from

B2B E-commerce vs Sales Rep

Business is increasingly facing the daunting task of keeping up with a multitude of disruptive trends. Companies adopt the wise pivot model when facing disruption models, which in short means, they adopt new technologies and scale them, while growing the core business by maintaining their conventional methods, systems and other

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