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Why do Buyers like B2B E-commerce?

Distributors have a big opportunity to increase sales with e-commerce Many manufacturers have been investing in B2B e-commerce the past couple of years. The trend is to invest in e-commerce by means of launching e-commerce sites for their dealers, distributors and selling on marketplaces. There is still company buying policies to

Want to know what the Baby Boomers, GenX’ers and Millennials will buy next year?

Generations shop differently online You can choose to see all customers as equals, or you can choose to take the more bumpy road and start segmenting you customers. The latter obviously comes with a lot of commitment, both from a technology and resources point of view. However, knowing who the customer

13 Things you probably didn’t know about E-commerce Shipping

E-commerce Shipping is more complex than you think With Amazon's one-day shipping eating into their profitability, it raises the question on what is acceptable to the modern shopper when it comes to shipping terms and conditions. Free and Fast is always the preference, but where is the win-win scenario

How to choose the right products to sell into Africa

How to decide on which products to sell online in Africa Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very

BOPIS – Leveraging this way of selling online to get more sales

Buy online and pickup in store Buy-Online-Pickup-In-Store, or in short, BOPIS. This way of selling online has many undiscovered advantages, especially with the evolution of the online shopper. Amazon made most online shoppers used to fast delivery, and that caused the rest of the e-commerce industry to adopt a next-day delivery

Digital Supply Chain – Might not get you more sales but will save you money

Digital Supply Chain can save you money In a world with trade wars and unstable international markets, one thing can be sure of is that every company is trying to save costs. Although cutting expenses are not a sustainable long-term strategy to keep a business afloat, finding permanent opportunities of organic

Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

A good loyalty programme can drive online sales. It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is

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