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How to choose the right products to sell into Africa

How to decide on which products to sell online in Africa Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very

BOPIS – Leveraging this way of selling online to get more sales

Buy online and pickup in store Buy-Online-Pickup-In-Store, or in short, BOPIS. This way of selling online has many undiscovered advantages, especially with the evolution of the online shopper. Amazon made most online shoppers used to fast delivery, and that caused the rest of the e-commerce industry to adopt a next-day delivery

Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

A good loyalty programme can drive online sales. It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is

It’s Google vs Amazon! The battle lines are drawn…

Google is taking on Amazon for the online shopping title If you think about online shopping, you can be forgiven if the name "Amazon" comes to mind instead of Google. The search giant wants to change that however, and they have already started by customising the Google Shopping home page, sharpening

E-commerce fulfillment mega-trends. The race to be the fastest is on!

Big retailers have to find innovative ways to compete. As price isn't always the best way to get the edge over your competitor, they constantly explore different avenues. E-tailers and Retailers that have the Omni-channel strategy already ingrained into their DNA are already taking the next steps to ensure free

The biggest e-commerce shops in Africa revealed!

The biggest pure-play e-commerce websites in Africa. Whenever one contemplates if cross-border e-commerce in Africa is worth the effort, it is a good idea to look at what is actually happening online in these countries. Especially if McKinsey's digital report that online shopping could take up to 10% of retail sales

How do you know your online shop is healthy?

Much like a car, an online shop needs regular checks, diagnostics and maintenance to keep running smoothly. Many people neglect this aspect of running their own e-commerce stores, and more often than not, the site performance starts dropping. This sometimes happens so subtly that you don't see it coming, and

Hey, here’s an idea… Subscribe to your wardrobe!

Online fashion is now rent-able! It's astonishing how competition can bring out the best in people. Technology disruption is one thing, but when people invent business models that come out of nowhere and completely make others look like fish out of water, gasping for air, that's the kind of thing that

Warning! Mobile Advertising can cause serious damage to your online shops’ health!

Avoid the pitfalls of mobile advertising to protect your online shop If you don't believe that, maybe you will believe the more than 615 Million people that has Adblock on their devices. Adblock usage grows over 20% year on year, so you can be assured that there is an issue with

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