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Want to know what the Baby Boomers, GenX’ers and Millennials will buy next year?

Generations shop differently online You can choose to see all customers as equals, or you can choose to take the more bumpy road and start segmenting you customers. The latter obviously comes with a lot of commitment, both from a technology and resources point of view. However, knowing who the customer

13 Things you probably didn’t know about E-commerce Shipping

E-commerce Shipping is more complex than you think With Amazon's one-day shipping eating into their profitability, it raises the question on what is acceptable to the modern shopper when it comes to shipping terms and conditions. Free and Fast is always the preference, but where is the win-win scenario

How to choose the right products to sell into Africa

How to decide on which products to sell online in Africa Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very

BOPIS – Leveraging this way of selling online to get more sales

Buy online and pickup in store Buy-Online-Pickup-In-Store, or in short, BOPIS. This way of selling online has many undiscovered advantages, especially with the evolution of the online shopper. Amazon made most online shoppers used to fast delivery, and that caused the rest of the e-commerce industry to adopt a next-day delivery

Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

A good loyalty programme can drive online sales. It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is

It’s Google vs Amazon! The battle lines are drawn…

Google is taking on Amazon for the online shopping title If you think about online shopping, you can be forgiven if the name "Amazon" comes to mind instead of Google. The search giant wants to change that however, and they have already started by customising the Google Shopping home page, sharpening

E-commerce fulfillment mega-trends. The race to be the fastest is on!

Big retailers have to find innovative ways to compete. As price isn't always the best way to get the edge over your competitor, they constantly explore different avenues. E-tailers and Retailers that have the Omni-channel strategy already ingrained into their DNA are already taking the next steps to ensure free

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