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Want to know what the Baby Boomers, GenX’ers and Millennials will buy next year?

Generations shop differently online You can choose to see all customers as equals, or you can choose to take the more bumpy road and start segmenting you customers. The latter obviously comes with a lot of commitment, both from a technology and resources point of view. However, knowing who the customer

How to choose the right products to sell into Africa

How to decide on which products to sell online in Africa Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very

BOPIS – Leveraging this way of selling online to get more sales

Buy online and pickup in store Buy-Online-Pickup-In-Store, or in short, BOPIS. This way of selling online has many undiscovered advantages, especially with the evolution of the online shopper. Amazon made most online shoppers used to fast delivery, and that caused the rest of the e-commerce industry to adopt a next-day delivery

Digital Supply Chain – Might not get you more sales but will save you money

Digital Supply Chain can save you money In a world with trade wars and unstable international markets, one thing can be sure of is that every company is trying to save costs. Although cutting expenses are not a sustainable long-term strategy to keep a business afloat, finding permanent opportunities of organic

It’s Google vs Amazon! The battle lines are drawn…

Google is taking on Amazon for the online shopping title If you think about online shopping, you can be forgiven if the name "Amazon" comes to mind instead of Google. The search giant wants to change that however, and they have already started by customising the Google Shopping home page, sharpening

E-commerce fulfillment mega-trends. The race to be the fastest is on!

Big retailers have to find innovative ways to compete. As price isn't always the best way to get the edge over your competitor, they constantly explore different avenues. E-tailers and Retailers that have the Omni-channel strategy already ingrained into their DNA are already taking the next steps to ensure free

Augmented Reality to change the face of B2B E-commerce

Augmented Reality is set to change the face of B2B E-commerce. Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to

Hey, here’s an idea… Subscribe to your wardrobe!

Online fashion is now rent-able! It's astonishing how competition can bring out the best in people. Technology disruption is one thing, but when people invent business models that come out of nowhere and completely make others look like fish out of water, gasping for air, that's the kind of thing that

How to use Google Shopping Feed to maximize online sales

The Google Shopping Feed can improve your online sales if you use it correctly. Every online shop wants to sell more and make more money while trying to keep costs down. The Google Shopping Feed has proven to be a great way for e-commerce shops to promote their products, however, like

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