Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is all about engagement. This is where a lot of companies miss […]

It’s Google vs Amazon! The battle lines are drawn…

If you think about online shopping, you can be forgiven if the name “Amazon” comes to mind instead of Google. The search giant wants to change that however, and they have already started by customising the Google Shopping home page, sharpening their weapons for a massive onslaught. Why would a search engine take on a […]

E-commerce fulfillment mega-trends. The race to be the fastest is on!

Big retailers have to find innovative ways to compete. As price isn’t always the best way to get the edge over your competitor, they constantly explore different avenues. E-tailers and Retailers that have the Omni-channel strategy already ingrained into their DNA are already taking the next steps to ensure free same-day or next-delivery to the […]

3 Trends You Can’t Ignore

The online shopping landscape continues to change and everybody is looking for that competitive edge that will give them the advantage over their competitors. Even if it’s just for a couple of months at least. The effect of the always-connected Millennial generation making their presence truly felt in the online shopping space, companies are jumping […]

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