Buying under the influence!

It is quite amazing to what extend shopper behaviour are analysed these days. Big data and data science have been big tech trends for a while now, but who’d ever thought someone will analyse what influence alcohol will have online sales?! According to Kintsa, 43% of people buy online when they are in bed, 23% […]

E-commerce in Africa – The infamous Last Mile

The United Nations Conference on Trade and Development ranked 44 African countries on their ‘readiness’ for e-commerce. This is based on 4 major criteria which include bank or mobile money account penetration, internet usage, availability of internet services and the reliability of postal services. Nigeria remains the biggest market for online shopping in Africa both […]

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