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This is why people really shop online

Understanding why people really shop online. Understanding why people do things can often help you improve the way you communicate and engage them more effectively. In a world where online shopping is growing across all business models as well as all continents, it's fascinating to read that only about 50% of

How to choose the right products to sell into Africa

How to decide on which products to sell online in Africa Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very

The biggest e-commerce shops in Africa revealed!

The biggest pure-play e-commerce websites in Africa. Whenever one contemplates if cross-border e-commerce in Africa is worth the effort, it is a good idea to look at what is actually happening online in these countries. Especially if McKinsey's digital report that online shopping could take up to 10% of retail sales

3 Trends You Can’t Ignore

Don't get left behind with some of these mega trends. The online shopping landscape continues to change and everybody is looking for that competitive edge that will give them the advantage over their competitors. Even if it's just for a couple of months at least. The effect of the always-connected Millennial generation

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