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Online shops can predict the future! Here’s how…

It's an eerie thought, but humans are predictable to machines. Scientists have known for ages that every action has a reaction, and over the years, people have used this on multiple levels to influence behaviour. When it comes to online shopping, we have seen an accelerated pace of predictive science being

Buying under the influence!

People buy stuff online when they are drunk, and regret it the next day! It is quite amazing to what extend shopper behaviour are analysed these days. Big data and data science have been big tech trends for a while now, but who'd ever thought someone will analyse what influence alcohol

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