The online marketplace can be daunting place especially for sellers. This is even more true for manufacturers, distributors and wholesalers. Some companies sells only through marketplaces like Amazon, eBay and Allibaba, others sell only through their own online portals, and some use a hybrid approach. How do you decide which strategy is best for your business?

There are too many nuances to give an umbrella answer, so the best we can do is weigh up the advantages. Here are some of the main advantages of selling your product on a marketplace:

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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