AR in B2B E-commerce
Augmented Reality is set to change the face of B2B E-commerce.

Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to prospective buyers. The advantages of this new shift towards futuristic technology are quite profound!

With the existing technology today, you are able to add 3D to your existing product pages with no additional apps required. This allows shoppers to rotate and scale products. AR takes it a step further an allows customers to visualise and ‘try-out’ products in a richer experience. These types of features are already integrated with some large e-commerce platforms like Magento, Shopify, BigCommerce and Salesforce Commerce Cloud.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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