AR in B2B E-commerce
Augmented Reality is set to change the face of B2B E-commerce.

Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to prospective buyers. The advantages of this new shift towards futuristic technology are quite profound!

  • Reducing the costs of samples. Providing samples are one of ten a major expense and a logistical nightmare for manufacturers and suppliers. By having AR and 3D images available, the need for product samples decrease.
  • It improves the sales representatives ability to sell. Combining e-commerce with AR makes the sales reps’ job easier by showcasing a product, its features, applications and pricing all on one platform, and ending off the meeting with an electronic transaction.
  • It makes self-service research more efficient and accurate which in turn gets the buyer to place an order quicker. Gone are the days where buyers have to wait for Reps to send or deliver samples or waiting for weeks to get an appointment time that works for both parties. Research is done at the buyers’ convenience, and approval processes are sped up accordingly.
  • It reduces the impact on the environment. Consider the implications of a singular meeting by a sales rep to deliver a sample and discuss the product; Manufacturing energy omissions of producing the sample, fuel consumed and gas emissions on they way over to the customer and back, electricity used to offer the representative some coffee (if that still happens), paper used to provide the customer with a product brochure, and and and…

With the existing technology today, you are able to add 3D to your existing product pages with no additional apps required. This allows shoppers to rotate and scale products. AR takes it a step further an allows customers to visualise and ‘try-out’ products in a richer experience. These types of features are already integrated with some large e-commerce platforms like Magento, Shopify, BigCommerce and Salesforce Commerce Cloud.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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