E-commerce in Africa
The biggest pure-play e-commerce websites in Africa.

Whenever one contemplates if cross-border e-commerce in Africa is worth the effort, it is a good idea to look at what is actually happening online in these countries. Especially if McKinsey’s digital report that online shopping could take up to 10% of retail sales by 2025, which adds up to about US $75 billion.

  1. Jumia (Nigeria)
  2. Takealot (South Africa)
  3. Kilimall (Kenya)
  4. Konga (Nigeria)
  5. Bidorbuy (South Africa)

Looking at the mix of countries that are represented, it’s obvious to see that it is the usual suspects making the list. These countries are renowned for having strong economies and infrastructure that makes digital disruption possible.

Some of these large e-tailers have ventured cross-border already, and are branching out to other African countries. We are set to see some more big names rise up from the African continent however as smaller countries are also catching up to some of our more established ones like South Africa, Nigeria and Kenya.

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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