A good loyalty programme can drive online sales.

It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base.

Loyalty is all about engagement. This is where a lot of companies miss the plot. If you had to choose between spending $5 on a couple of clicks on Google, versus $5 toward a future purchase of a customer that has just bought on your site, which would you go for?

Now it’s obvious that one cannot simply have an online shop with a loyalty programme without any acquisition strategy. However, it makes more sense to have the loyalty in place when you have spent money to acquire traffic and sales, as in the long run, it could be 5 to 25 times cheaper to do so!

Some tips for creating an engaging loyalty programme:

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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