African e-commerce
How to decide on which products to sell online in Africa

Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very similar across the board when it comes to what they are looking for. They want value for money, good products at good prices!

Globally the top trending niche product categories for 2019 according to Cloudways is listed as:

  1. Shapewear / Activewear
  2. Travel Accessories
  3. Healthy and beauty products
  4. Smart watches
  5. Health Care
  6. Skin Care
  7. Hobbies and Craft
  8. Lamps & Shades
  9. Mobile Accessories
  10. Pet Products
  11. Fine Jewelry
  12. Sleepwear

However, how to you decide on what you want to sell to the African online community though? Here are some pointers when you develop your product offering for the African continent:

Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!

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