Understanding why people do things can often help you improve the way you communicate and engage them more effectively. In a world where online shopping is growing across all business models as well as all continents, it’s fascinating to read that only about 50% of small businesses in America have websites. This is might not seem significant at first glance, but if you consider why people shop online, it becomes blatantly obvious why this is so interesting. Here are the top reasons why people buy online according to the Global Online Consumer Report done by KPMG:
When you consider the main reasons people and research buy online, it is astonishing that half of Americas’ small business are not even in the game and are losing out on massive opportunities. This is even more true for the local African and South African market. The key thread across all the reasons respondents gave as to why they shop online, is convenience and saving time. People value their time and want to spend it, doing what they feel is important. For most people, shopping isn’t important, it’s something they have to to. If you understand this, it might prompt you to invest time on how to make it easier for customers to deal with you, and in so doing, you might just get the edge on your client-hungry competitors!
Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!