Product Experience Management or as it’s more popularly known, PXM, is an emerging discipline within the e-commerce space. It can be described as the process of delivering product information in context, adapted and tailored by channel and locale to match the buying experience at every touch point. There are many platforms and solutions dedicated to assist companies to deliver a good PXM, but what benefits can you expect to gain from optimising your PXM?
Delivering a superior product experience increases conversion rates as it takes the guess-work out of making decisions and decreases uncertainty whether the product is exactly what you are looking for as a customer.
With better informed customers comes less product returns. The better the quality of the product information and images are, the more accurate a product is depicted and the less chance there is of a product return due to unfulfilled expectations.
Enhance Brand Loyalty
Optimised PXM enhances the connection customers have with a brand. Customers that had a good experience with the brand are more likely to become repeat customers, write positive reviews and refer friends.
Increase Efficiency and Effectiveness
This point is more relevant to the tools that you use, but a PXM tool can provide enhanced productivity that automate many tasks associated with catalogue management and product feed management. Automated tasks, rules and workflows can free up the content management team to focus on further improvements on delivering a great user experience.
Cassie van Wyk is the main author of this blog and has years of experience in the field of channel marketing and e-commerce respectively. He has a passion for writing and sharing knowledge, and does a lot of research in order to bring factual information to all the blog visitors. Feel free to reach out at any time!