Ecommerce is a never changing industry. Trends are constantly changing in an attempt to shape the way people purchase products or goods. This makes the future of ecommerce exciting, to say the least.
A lot of big things are expected to change in ecommerce over the coming years.
We’re going to break down some of the top trends for ecommerce in 2021, discuss what we believe the most impactful changes will be over the next few years.
- Physical versus Online
- Customer Experience
- Physical vs Online:
It’s undeniable that the growth of online shopping is far outpacing the sales from brick-and-mortar stores, but that doesn’t mean that brick-and-mortar stores aren’t still incredibly valuable assets for ecommerce brands. Take a look at Nike, who have already expanded in both New York and Shanghai, with their brand-new experiential shopping locations or as they like to call them “Houses of Innovation.”
These are experiences that you simply cannot get online and go a long way in solidifying loyalty to their brand. This helps customers new and old to experience their products and their brand in a whole new light.
Exclusive experiences are what we see as the future of physical retail locations. These are experiences that last and cannot be found anywhere else.
B2B is no longer just a wholesaler selling to a retailer. It is a growing industry. Every day we learn about a new tool that automates or recreates activities that unclogs our desk of manual tasks.
These advances in technology make our lives easier, and businesses more profitable, so it is no surprise that businesses are allocating more budget to B2B purchases every year.
Ecommerce automation is a key growing element of online business. At this stage every department or business unit has an element that can be automated to an extent.
This trend is great as it frees up employee’s time and resources for more important work.
Supply chain management can benefit from automation software which can schedule inventory alerts for reordering when stock gets low.
The sky is the limit for ecommerce automation.
Ecommerce businesses are prone on designing and building their online businesses with mobile users in mind before desktop users as mobile devises are increasing technologically, allowing users to have more access to the online environment. Buyers want the full shopping experience on all their devices.
- Customer Experience:
The in-store and online customer experience are both important to the success of your business.
Having outstanding sales assistants in-house that can guide your customers through the sale process can create an unforgettable experience for the customer.
In Conclusion, the future of ecommerce is no doubt going to be full of exciting changes and innovations for both businesses and buyers.
Our best advice is to always keep on learning and stay up to date with new ecommerce and online trends.