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Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

A good loyalty programme can drive online sales. It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is

It’s Google vs Amazon! The battle lines are drawn…

Google is taking on Amazon for the online shopping title If you think about online shopping, you can be forgiven if the name "Amazon" comes to mind instead of Google. The search giant wants to change that however, and they have already started by customising the Google Shopping home page, sharpening

E-commerce fulfillment mega-trends. The race to be the fastest is on!

Big retailers have to find innovative ways to compete. As price isn't always the best way to get the edge over your competitor, they constantly explore different avenues. E-tailers and Retailers that have the Omni-channel strategy already ingrained into their DNA are already taking the next steps to ensure free

How do you know your online shop is healthy?

Much like a car, an online shop needs regular checks, diagnostics and maintenance to keep running smoothly. Many people neglect this aspect of running their own e-commerce stores, and more often than not, the site performance starts dropping. This sometimes happens so subtly that you don't see it coming, and

Augmented Reality to change the face of B2B E-commerce

Augmented Reality is set to change the face of B2B E-commerce. Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to

Hey, here’s an idea… Subscribe to your wardrobe!

Online fashion is now rent-able! It's astonishing how competition can bring out the best in people. Technology disruption is one thing, but when people invent business models that come out of nowhere and completely make others look like fish out of water, gasping for air, that's the kind of thing that

Industrial Buying – Here’s how you might be losing sales

Industrial buying behaviour is changing and the industry needs to keep up. Industrial buying has undergone significant changes in recent years. The biggest contributor to these changes are due to the way the Millennial generation prefers to engage, research and buy, coupled by the rise of the Millennial in management structures

Warning! Mobile Advertising can cause serious damage to your online shops’ health!

Avoid the pitfalls of mobile advertising to protect your online shop If you don't believe that, maybe you will believe the more than 615 Million people that has Adblock on their devices. Adblock usage grows over 20% year on year, so you can be assured that there is an issue with

How the Automotive Parts Industry is getting e-commerce ready

Automotive parts suppliers are gearing up for e-commerce Often times, the bigger the industry, the harder it is to adjust to fast moving tech trends. The automotive industry is definitely falls into this category. The Automotive Aftermarket is expected to reach $486.4 billion by 2025 according to Grand View Research

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