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How to use Google Shopping Feed to maximize online sales

The Google Shopping Feed can improve your online sales if you use it correctly. Every online shop wants to sell more and make more money while trying to keep costs down. The Google Shopping Feed has proven to be a great way for e-commerce shops to promote their products, however, like

Online shops can predict the future! Here’s how…

It's an eerie thought, but humans are predictable to machines. Scientists have known for ages that every action has a reaction, and over the years, people have used this on multiple levels to influence behaviour. When it comes to online shopping, we have seen an accelerated pace of predictive science being

Top 5 e-commerce platforms of 2019

The top e-commerce platforms of 2019 based on usage. E-commerce platforms are quite an integral part to consider when launching your own online shop. Although popularity isn't really anything to go by when making your decision, it's good to consider what most companies are using when building their online shops. There

Machine Learning set to mine Abandoned Baskets

Machine Learning will work toward mining abandoned baskets online. Most people still don't fully grasp what machine learning really is, if you are one of those people, don't worry, I was too up to a couple of months ago. In summary, the definition on Wikipedia is as follows: "Machine Learning is the

3 Trends You Can’t Ignore

Don't get left behind with some of these mega trends. The online shopping landscape continues to change and everybody is looking for that competitive edge that will give them the advantage over their competitors. Even if it's just for a couple of months at least. The effect of the always-connected Millennial generation

Is e-commerce ready for Facebook Libra?

The Facebook Cryptocurrency that is set to disrupt e-commerce space Facebook is at it again! Although controversial and not as warmly received by all, looking at the stakeholders Facebook rallied together, it seems that Facebook Libra is here to stay and due to be launched in 2020. Visa, Uber

Marketplaces – To sell or not to sell?

The online marketplace can be daunting place especially for sellers. This is even more true for manufacturers, distributors and wholesalers. Some companies sells only through marketplaces like Amazon, eBay and Allibaba, others sell only through their own online portals, and some use a hybrid approach. How do you decide which

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