Generations shop differently online You can choose to see all customers as equals, or you can choose to take the more bumpy road and start segmenting you customers. The latter obviously comes with a lot of commitment, both from a technology and resources point of view. However, knowing who the customer
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This is why people really shop online
Understanding why people really shop online. Understanding why people do things can often help you improve the way you communicate and engage them more effectively. In a world where online shopping is growing across all business models as well as all continents, it's fascinating to read that only about 50% of
Can you guess the most expensive item ever sold on Ebay?
You would be surprised to hear what the most expensive items ever sold on Ebay were. In South Africa only about 5% of online shoppers paid more than R10 000 on their last purchase according to the South African eCommerce report of 2018. The average transaction size is much lower than
Machine Learning set to mine Abandoned Baskets
Machine Learning will work toward mining abandoned baskets online. Most people still don't fully grasp what machine learning really is, if you are one of those people, don't worry, I was too up to a couple of months ago. In summary, the definition on Wikipedia is as follows: "Machine Learning is the
