Retail Reconnect

During lockdown we were forced to adapt to a new way of living that made us take a step back, realise what really matters and decide whether that which brings us joy might not be the same as before. This has led to a vast experiment giving retailers unique lessons in the limitations of online […]

E-commerce Companies Boom In Midst of Covid-19

For companies selling online the Covid-19 global pandemic almost created the perfect storm. Trends we saw growing stronger over the last couple of years and months were forced into early convergence when countries started putting strict rules into place on how people can trade, move around and engage in an effort to fight the devastation. […]

This is why people really shop online

Understanding why people do things can often help you improve the way you communicate and engage them more effectively. In a world where online shopping is growing across all business models as well as all continents, it’s fascinating to read that only about 50% of small businesses in America have websites. This is might not […]

Can you guess the most expensive item ever sold on Ebay?

In South Africa only about 5% of online shoppers paid more than R10 000 on their last purchase according to the South African eCommerce report of 2018. The average transaction size is much lower than that, but have you ever wondered what the most expensive item is that you can buy online? You might be […]

Machine Learning set to mine Abandoned Baskets

Most people still don’t fully grasp what machine learning really is, if you are one of those people, don’t worry, I was too up to a couple of months ago. In summary, the definition on Wikipedia is as follows: “Machine Learning is the scientific study of algorithms and statistical models that computer systems use in […]