How to choose the right products to sell into Africa

Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very similar across the board when it comes to what they are looking for. They want […]

The biggest e-commerce shops in Africa revealed!

Whenever one contemplates if cross-border e-commerce in Africa is worth the effort, it is a good idea to look at what is actually happening online in these countries. Especially if McKinsey’s digital report that online shopping could take up to 10% of retail sales by 2025, which adds up to about US $75 billion. Jumia […]

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