Generations shop differently online You can choose to see all customers as equals, or you can choose to take the more bumpy road and start segmenting you customers. The latter obviously comes with a lot of commitment, both from a technology and resources point of view. However, knowing who the customer
Tag: Baby Boomers
Industrial Buying – Here’s how you might be losing sales
Industrial buying behaviour is changing and the industry needs to keep up. Industrial buying has undergone significant changes in recent years. The biggest contributor to these changes are due to the way the Millennial generation prefers to engage, research and buy, coupled by the rise of the Millennial in management structures
