Why do Buyers like B2B E-commerce?

Many manufacturers have been investing in B2B e-commerce the past couple of years. The trend is to invest in e-commerce by means of launching e-commerce sites for their dealers, distributors and selling on marketplaces. There is still company buying policies to contend with, which still favours distributors. This means that distributors have an opportunity to […]

E-commerce in Africa – The infamous Last Mile

The United Nations Conference on Trade and Development ranked 44 African countries on their ‘readiness’ for e-commerce. This is based on 4 major criteria which include bank or mobile money account penetration, internet usage, availability of internet services and the reliability of postal services. Nigeria remains the biggest market for online shopping in Africa both […]

Marketplaces – To sell or not to sell?

The online marketplace can be daunting place especially for sellers. This is even more true for manufacturers, distributors and wholesalers. Some companies sells only through marketplaces like Amazon, eBay and Allibaba, others sell only through their own online portals, and some use a hybrid approach. How do you decide which strategy is best for your […]

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