Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is all about engagement. This is where a lot of companies miss […]

Dis-Chem offers some insight into their e-commerce world

Dis-Chem Pharmacies have been around since 1978 with linked dispensaries, family clinics, wound-care clinics and comprehensive self-medication centres. The company is also known for specialising in beauty, health and well-being and sports supplements. The chain has 153 outlets across South Africa, as well as a very successful online shop. They offer their customers over 32 000 […]

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