Loyalty – the impact player on the e-commerce bench, waiting to be unleashed!

It can cost a company between 5 to 25 times more to acquire a new customer compared to selling to an existing one. This beckons the question why so few online shops offer hassle-free loyalty programmes to grow their existing customer base. Loyalty is all about engagement. This is where a lot of companies miss […]

Gone in 60 seconds

We all know it’s better and cheaper to retain a customer than to find a new one. This is the foundation of every loyalty and rewards programme out there. Why is it that companies are willing to give bad customer service? One of the biggest loyalty drivers is still providing good customer service, and it’s […]

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