Why do Buyers like B2B E-commerce?

Many manufacturers have been investing in B2B e-commerce the past couple of years. The trend is to invest in e-commerce by means of launching e-commerce sites for their dealers, distributors and selling on marketplaces. There is still company buying policies to contend with, which still favours distributors. This means that distributors have an opportunity to […]

Augmented Reality to change the face of B2B E-commerce

Manufacturers and Suppliers are taking a page from their B2C e-commerce counterparts by enriching the digital customer experience and the way they transact. They are using AR (Augmented Reality) and 3D imagery to make products come alive to prospective buyers. The advantages of this new shift towards futuristic technology are quite profound! Reducing the costs […]

E-commerce in Africa – The infamous Last Mile

The United Nations Conference on Trade and Development ranked 44 African countries on their ‘readiness’ for e-commerce. This is based on 4 major criteria which include bank or mobile money account penetration, internet usage, availability of internet services and the reliability of postal services. Nigeria remains the biggest market for online shopping in Africa both […]

Marketplaces – To sell or not to sell?

The online marketplace can be daunting place especially for sellers. This is even more true for manufacturers, distributors and wholesalers. Some companies sells only through marketplaces like Amazon, eBay and Allibaba, others sell only through their own online portals, and some use a hybrid approach. How do you decide which strategy is best for your […]

Manufacturers are turning to e-commerce

Looking at trends from the established markets, manufacturers are excelling the spend on e-commerce projects. According to the B2B E-commerce report, 79% of all manufacturers indicated that they will spend more on e-commerce than previously. This ads up to a massive 10% increase from the previous period. Electronic transactions are on the rise in the […]

B2B E-commerce vs Sales Rep

Business is increasingly facing the daunting task of keeping up with a multitude of disruptive trends. Companies adopt the wise pivot model when facing disruption models, which in short means, they adopt new technologies and scale them, while growing the core business by maintaining their conventional methods, systems and other applicable nuances. In the Business-to-Business […]

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