This is why people really shop online

Understanding why people do things can often help you improve the way you communicate and engage them more effectively. In a world where online shopping is growing across all business models as well as all continents, it’s fascinating to read that only about 50% of small businesses in America have websites. This is might not […]

How to choose the right products to sell into Africa

Africa is not too different from the rest of the world in terms of online shopping. Apart from the vast logistical issues in getting products delivered to remote rural areas and densely populated townships with no addresses, shoppers are very similar across the board when it comes to what they are looking for. They want […]

The biggest e-commerce shops in Africa revealed!

Whenever one contemplates if cross-border e-commerce in Africa is worth the effort, it is a good idea to look at what is actually happening online in these countries. Especially if McKinsey’s digital report that online shopping could take up to 10% of retail sales by 2025, which adds up to about US $75 billion. Jumia […]

Machine Learning set to mine Abandoned Baskets

Most people still don’t fully grasp what machine learning really is, if you are one of those people, don’t worry, I was too up to a couple of months ago. In summary, the definition on Wikipedia is as follows: “Machine Learning is the scientific study of algorithms and statistical models that computer systems use in […]

3 Trends You Can’t Ignore

The online shopping landscape continues to change and everybody is looking for that competitive edge that will give them the advantage over their competitors. Even if it’s just for a couple of months at least. The effect of the always-connected Millennial generation making their presence truly felt in the online shopping space, companies are jumping […]

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