Warning! Mobile Advertising can cause serious damage to your online shops’ health!

If you don’t believe that, maybe you will believe the more than 615 Million people that has Adblock on their devices. Adblock usage grows over 20% year on year, so you can be assured that there is an issue with mobile advertising. Although the mobile advertising industry is growing phenomenally, the clear indicator that advertisers […]

Online shops can predict the future! Here’s how…

It’s an eerie thought, but humans are predictable to machines. Scientists have known for ages that every action has a reaction, and over the years, people have used this on multiple levels to influence behaviour. When it comes to online shopping, we have seen an accelerated pace of predictive science being applied. Here are some […]

Buying under the influence!

It is quite amazing to what extend shopper behaviour are analysed these days. Big data and data science have been big tech trends for a while now, but who’d ever thought someone will analyse what influence alcohol will have online sales?! According to Kintsa, 43% of people buy online when they are in bed, 23% […]

Machine Learning set to mine Abandoned Baskets

Most people still don’t fully grasp what machine learning really is, if you are one of those people, don’t worry, I was too up to a couple of months ago. In summary, the definition on Wikipedia is as follows: “Machine Learning is the scientific study of algorithms and statistical models that computer systems use in […]

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